Willow Marketing
Internet Marketing Tools and Techniques

How To Do Research For Your Article Marketing Campaigns

How To Do Research For Your Article Marketing Campaigns

The article marketing as an internet marketing technique has an extraordinary growth the last years. It has been noted that writing articles and submit them to article directories is an essential step for the developing of the web business. Many marketers are puzzled to find useful information and find material for their articles.

A good place to start is the internet. You can start with search engines. You should be careful on the keywords you use. They should be extremely targeted for the theme you search otherwise you will get irrelevant search results. Google is the Best search engine for that. After searching, you can select the articles, free reports or e-books you have found and start reading them. Choose the material that is worthwhile for your article and band them together. Be careful and do not plagiarize, otherwise you may get in trouble. Many anti-copy software titles exist in the market today which can detect a plagiarized article in seconds.

Another recourse to search is the wikipedia http://en.wikipedia.org/wiki . It has thousands of topics where you can find useful information for free. Just type your keyword in the search box and you will have the relevant results. The recourses you will find might have links to other articles and websites where you can extend your research and acquire more material.

Excellent databases of free and reliable information are the online libraries. Two are the most famous. The first is the project Gutenberg http://www.gutenberg.org/wiki.

The second is Books online http://onlinebooks.library.upenn.edu . These websites contain thousands free books you can download, read and select material for your articles. The value of these online libraries is inestimable.

Another place to search is the online forums and communities. Thousands of people connect daily, sharing personal experiences and recourses. You could find extremely valuable information in forums and select the appropriate material.

If you can’t locate free e-books with the search engines and don’t have the time for that you can download 20.000 free e-books about any niche at http://www.ebookdirectory.com .

The secret is to select the information you need, rewrite it, combine information from different sources and write an informative article without spending a penny. There are no excuses for writing blocks. Info is unlimited on the internet and above all it is reliable information.

How to Generate Network Marketing or MLM Leads

How to Generate Network Marketing or MLM Leads

If there’s one thing you need in order to succeed with MLM/Network Marketing its leads. Without leads, you’ll never make much money regardless of your company, the pay plan, your upline or anything else. You’re also going to need a lot of leads since there’s no way you’ll sign every one to be an agent. How many you’ll need depends on several factors such as your skill and your business. Not to mention; if you have a lot of leads, you won’t have to feel like you have to sign every one. It’s a lot easier to say No to having someone that doesn’t match what you’re looking for if you have 20-30 people waiting on your call. There are other factors involved in succeeding, but if you have leads and use them, that’s a large hurdle passed.

This article aims to give you a few ideas on how to generate those leads and make it as simple as possible. I don’t really like the term “Lead” since they’re really just people like you and me who are looking for a better life; but we’ll use the term for this article since that’s a commonly excepted term and to prevent confusion.

Let’s go over a few ways you can generate MLM leads.

Call everyone you know and ask for referrals. Tell them about the great business you have and how they can benefit from either being a customer or agent. If you’ve chosen wisely and believe in your company, you won’t see a problem with this. If you aren’t sure you have a great business, maybe you should keep looking. A great way to decide if you have a good company is to ask yourself if you’d sign up your best friend or valued member of your family. Or ask yourself if you’d use the product if there was no pay plan involved. If the answer is No, maybe you should keep looking.

Build lead capture pages and get them listed high on search engines. This will generate leads that are interested in your company. However, anyone who has worked at getting a site listed high will tell you this is time consuming and far from easy and it’s not an overnight job either. You could spend months working on your site and never break the top 100.

You can advertise your lead capture page on Pay Per Click (PPC) search engines. The largest sites are Google and Yahoo. These are the ads that show up at the top or on the right when you search. This is the fastest way and depending on the key words you’re bidding on could be cheap or very expensive (some keywords cost over 100 bucks) and there’s no guarantee you’ll get a single lead. It only guarantees that someone will see your page. If you’re going to go this route, do yourself a favor and either get trained on how to do it or start slow or both. You can easily blow hundreds or thousands of dollars before you know it.

You can print flyers and post them on bulletin boards around town and put them on doors and cars. If you figure a 1-2% success rate, you’ll get 1-2 leads per hundred flyers and then depending on your closing rate, you can figure out how many flyers you’ll need to hand out consistently to reach your goals. Also figure in printing costs. Even if you’re printing these at home, you’ll have to pay for ink/toner and the wear and tear on your printer, not to mention the time and gas it takes to drive around and post the flyers. You should also get permission from property owners/managers if you’re going to put them on doors or cars since some people will throw them on the ground. One other thing to be wary about is car alarms.

You can spam the world with one of those e-mail 16 million people for 29.95 spam messages you get every week. Do us both a favor and don’t. The best you can hope for is to not get blacklisted or in trouble with the feds. The odds are that you’ll be visited by the feds and/or have your ISP shut you down. The way these are collected is by sending a little robot spider to crawl the web and collect e-mail addresses from forums, news groups, blogs, web sites and anywhere else they can find them. These are just bad news and may get you kicked out of your company since they could be black listed because you didn’t follow this advice. An easy way to tell if they are real leads or harvested is the price. If they’re unbelievably cheap or don’t include i.p. address, they are probably harvested.

Cold Calling This is just as it sounds. You pick up the phone book and start calling. This is the cheapest way to generate leads and if you have a thick skin may work for you. The thing to remember is that those people may be on the Do Not Call List and it may get you in trouble. The best thing to do is research the legal requirements before attempting this. The direct link is https://telemarketing.donotcall.gov I’ve never done cold calling so I’m not sure if they charge you to be a member or not.

You can buy leads from a company that generates leads for you. But even these aren’t created equal. Some companies sell the same lead to 5, 10 or more people; even people in the same company as you and sell them for weeks, months or longer. You could end up with a lead that is 5 months old and been called by 10 or more people and is just plain tired of talking to people or has already joined a company and is quite happy with it. Some are also overpriced and use shady tactics to get people to sign up such as contest sites.

Or you could join a lead Co-Op that only sells the lead to you and generates it after you order meaning they are about 1-3 days old and only sold once. You want to make sure the company is reputable, been around for awhile and truly cares about their customers/members. They should offer multiple lead packages, training on how to effectively contact those leads, multiple autoresponders to make contacting them for follow-up (the fortune is in the follow-up) and training them easier and a presentation to explain what network marketing/MLM actually is in case the person has never heard of the concept or your company doesn’t offer a recruiting site. It would also help if the company has a pay plan so that as you refer your new downline to the great leads you use, you can create an extra income stream (or at least get them for free) and so can your downline. One such Lead Co-Op is http://www.bestmlmleads.biz

The thing to remember is that regardless of how the lead was generated these people asked for information on starting a home based business and you should make it your responsibility to get them the information as soon as possible. Unless you didn’t take my advice and used a spam CD; then you’re on your own.

Another thing to think about when choosing a method is will it be duplicatable to your downline and get consistent results? But that’s a subject covered in a previous article.

How Can Email Marketing Be A Business

How Can Email Marketing Be A Business

Many people think that email marketing has lost its power due to the new laws. However, the new laws have actually helped those with newsletters and those using email marketing. It has forced publishers to write quality newsletters and to treat their subscribers with the respect that is due to them. Before the laws were in place, there were many publications that were just advertising machines and much of the sales copy was of poor standard.

Now publishers and businesses are realizing the true value of their subscribers and treating them like the VIP’s they are. This means that email marketing is of better quality and more effective. Visitors can subscribe to newsletters with confidence that they will not be bombarded with advertisements as soon as they sign up. You will get more website sign ups and a better open rate for your newsletters.

The only problem now is the vast amount of email filters that sometimes eat up your important mail to your subscribers. It is important to alert your subscribers in your initial welcome or confirmation email, and give them instructions on how to white list your mail. It is also vital to your email marketing campaigns to have a good reliable auto-responder, which is user friendly. Use good subject lines that will encourage readers to open your mail and will not be caught by the spam filters.

List building: using good methods of list building is the key to your success with email marketing. It is critical that you gather highly targeted subscribers to your opt-in lists. Use methods that will help you pinpoint your special niche market so that you can ensure the best possible open rate and response from your list.

3 Methods of email marketing:

1. Newsletter: Your free newsletter is your most powerful form of email marketing. It will achieve a few things. One, it enables you to build a large responsive opt-in list. Secondly, it will allow you to develop a strong business relationship with your subscribers. Thirdly, it will allow you to build other important and profitable business opt-in lists.

2. Mailers: mailers are a very profitable and easy way to automate your income. You set up an auto-responder sequence on your auto-responder. The intervals between mailings will be up to you, depending on what, to whom, and who you are promoting. You can use this for a new product, backend selling, or pre-selling information. The mailer can be directed at leads that ask for more information or old customers.

3. Announcement lists: You can make multiple lists for different purposes. One of the most fun and profitable is an announcement list. Some of your subscribers will be actively searching for new products and this list is a tailor made for them. This list will alert subscribers about any new product you are promoting, and of course, to sweeten the pie- a special discount just for them.

Email marketing is still a great way to market. You just need to take advantage of the new technology that helps you to get your mail past the spam filters. One word of warning, never send email to those who are not on your opt-in-list. This is labeled spam and can get you into a whole lot of trouble. Plus, it will ruin your reputation as a business person.

How To Profit From The Search Engine s Higher Conversion Rate With Article Marketing

How To Profit From The Search Engine s Higher Conversion Rate With Article Marketing

A lately released report at WebSideStory reveals that search engines have a considerably higher conversion rate than all other sources. Organical and paid listings on all search engines in sum have been compared with other internet links. In this investigation to the “internet links” belong banners, affiliate links, price comparison search engines and other forwarding links.

According to the study, search engines achieve an average conversion rate of 2,3 %. “Internet links” come on the other hand only on 0,69 %. This result represents clearly why search engine marketing is so popular with distribution parties responsible.

The conversion rate of the search machines gets only surpassed by direct side calls including bookmarks with 4,23 %. The greatest conversion effect is achieved by that from branding effects and customer tie. Visitors that have stored the website in their bookmarks or called the website directly accordingly are guarantors for the highest conversions, therefore the best proportion between number of visitors and made purchases.

Which benefits can one get from this study now?

- One can use his advertising-methods considerably more effectively and receives at the same time rapidly a significant sales increase. Conditional through the advertising-billing economized on for in-effective advertising-methods also a profit increase is to be reckoned on.

- Through the abolition of in-effective advertising-methods the distribution party responsible gets more time to concentrate on the additional advertising-methods like article distribution. Next to the “standard” SEO advertising-methods like paid campaigns in Google Adwords, Yahoo Publisher Network or other PPC’s, article distribution is also very effective.

Article marketing requires indeed an a little longer preparation time (research, writing, keyword optimization, proof-reading, correcting, distribution, etc.) but it is profitable in any case, however, then it is not only free, but it offers among other things the advantage, that your website will be noticed within a short of time, you obtain backlinks automatically, your reputation will be improved, and your free and targeted traffic will increase.

If you need a proof that article marketing works, just do a little search on Google for “Ewen Chia”. You will get more than 105.000 results. He is not only a well respected offline marketing consultant (in co-operation with his partner Jo Han Mok), but he is also known as the number #1 in affiliate marketing world wide. Ewen does not pay much attention to on-page SEO, but focuses more on article marketing. If you want to learn how he did and how you can do it too, you can get immediately access to his “Secret Affiliate Weapon”. This might be a good investment for you, as he is over-delivering each and every time. If you stay on his list, you will get additional information and free gifts that you will not find anywhere else. With his advice the “how-to start-up nightmare” for anyone, who wants to make money on the internet (and not only with affiliate marketing) will come to an end. He is someone who cares about his members and subscribers and I recommend him from the bottom of my heart.

My own first experience with article distribution was that distributing one article alone increased my main sites PR rank from 0 to 2 within 6 weeks online, and I nearly forgot to mention: a high ranking on many search engines for one of our main keywords. So this is worth all the initial time spent in joining all the article directories by signing in, activating your account, adding a pen-name and sending in your first article.

For this procedure I recommend using an Article Submitter. You just fill in your name, address, phone number, etc. one time while you set up the software and then it automatically fills in your details each and every time when you apply for your author-account at a new directory. You only have to select the correct country manually, but that’s all you have to do. The rest is just “click”. Then you have to look for the article-directory’s confirmation e-mail. After confirmation you are able to log in to your new account, add a pen-name and you are done. Now you are ready to send in your articles.

With an Article Submitter all you have to do is inserting your articles once and then the rest is just “clicking” and selecting the correct category. That’s it. Although your “first run” may take some extra time, your “second run” will go much faster. It now depends on your own speed in “clicking” and selecting the according category but submitting to one directory should now be done within one minute. If you are faster and reach 2 per minute -> fine! :-)

As you see, article distribution is not too complicated and is very inexpensive. I only recommend investing in an Article Submitter. If you do not fear the initial work then you will profit from article distribution already after a view days, because the article directories are getting spidered by the search engines very often and they may index YOUR new article maybe already within 1-3 days!

So all you have to do is to start writing your first article. If you say now: “I can’t write” than I am sure that you are thinking the wrong way. Change your attitude. I am sure YOU CAN WRITE! Do not expect to write a “perfect” article for the first time. It may take some time and some articles until you find your own stile and everything is getting smoother and smoother. So I recommend: START WRITING! That’s all! Give yourself a chance and you will see that it is easier to write than you have been thinking of.

If you need assistance in writing, search for advice in the search engines. There are many good articles out there that can help you. So just START WRITING and the rest will follow! Tell the world what you have to say and people will listen. Be natural. Take it easy. Nobody has to write or be perfect. Even a machine is not perfect, so there is no need for real perfection. Improve your stile, improve your writing, and finally improve your habits. That’s all I recommend. START WRITING NOW. It’s easier than you believe!

Good luck and much fun with article writing and article distribution. You will profit widely from it.

Copyright © 2006 Andreas Obermueller

How to Choose a Multi Level Marketing Program

How to Choose a Multi Level Marketing Program

Copyright © Michael Hehn, online-profit-4-you

Multe Level marketing is appealing to many. It offers the opportunity to work part time with potential to make full time wages. Some people make quite a bit of money with these programs, but it requires hard work to get to the top.

Choosing a multi level marketing program can be difficult. There are so many of them, and they will all offer you the potential to get rich with minimal effort. Here are some suggestions for choosing a muli level marketing program.

Start with a program that find interesting. This is a part-time job, and you want to pick something you enjoy.

When choosing a multi level marketing program, look for something new, something that not everybody is already doing. It helps if the product caters to a growing or underserved market.

Start with a company that has been in business for several years. Some MLM companies don’t last.

Watch for unrealistic sales quotas before choosing a multi level marketing program. Some programs actually seem to set you up for failure.

Talke to as many people in the program as you can. Use the internet for research.

When choosing a multi level marketing program, there are many factors to consider. Remember that these programs are about selling, and the various programs will try to sell you on why theirs is the best. Find a program with products that interest you and then find out as much as possible about it. Choose well and enjoy your second income.

How a Dallas Flash Designing Service Can Add Value to Online Marketing Strategy

How a Dallas Flash Designing Service Can Add Value to Online Marketing Strategy

Online marketing is all about branding through internet. Online marketing is very similar to the traditional marketing mechanism because it requires a very good understanding of the underlying business strategy. Many of the website owners are unsuccessful in hitting the jackpot because they lack in understanding the underlying business strategy and consequently struggle to market their products and services efficiently. Simply owning a website is not the only necessity to strike gold in internet jargon. In the circumstances when the online businesses fail to impact the viewers the role of Dallas Flash design services become more prominent.

Interactivity is the keyword to strike a chord with the website visitors. If the website fails to strike that chord then it becomes difficult for them to conduct the smooth online business. The Flash has become ultimate answer to bail you out from all your online marketing worries. Flash design can simply transform your non selling website to one which bypasses maximum traffic.

Dallas flash designing services are one step ahead of other flash designing services around because they are successful in exploiting the benefits of the flash to the maximum. The flash designs by the Dallas flash designing services have often helped the clients to capitalize their other wise dull sites very wisely. Flash designs can aptly divert the focus to your website when they are incorporated into your e-commerce website. Many of the webmasters discard the flash design as non user friendly elements, but the reality is that these designs can very effectively alter your sales statistics. Some simple flash elements designed by Dallas flash designing firms which can work in your favor are:

1. Animated online presentations: Presentations are the first step to lure the customer to believe in your products and services. An effective animated flash presentation design can be beneficial in boosting your brand image and create first impact on the mind of the online or offline visitor who is seriously considering of employing your services. People love interactivity so adding a animated online presentation or introduction can be a novel way of approaching them.

2. Animate flyers: Animated flyers designed by the Dallas graphic designers can add face value to your online marketing initiative. An animated flyer can be used to portray the ideologies of any online business. Animated Flyer design is one of the most challenging tasks undertaken by Dallas graphic designers because the marketing trick will only work if the flyer is capable of leaving a strong impact on the mind of a web visitor.

3. Animated banners: Banners are still considered to be the strong marketing element used to market the products. Online banners are no different. But gone are the days when static banners had the power to lure the web visitor. Animated banners are loved by the web visitors because they have the capacity to interact with the customers. These banners can lure the customer to click and place the order. 4. Animated logos: logos are the first step towards building a brand name. A logo is an ultimate residual statement which every customer carries with them. An animated logo will be the novel approach towards crafting your brand image. An animated logo design has the capability of making or breaking your brand image before a customer actually tries out your services or products.

Now you don’t have to deal with the problems of having ineffective website. Start implementing the interactive tricks to gain maximum from your online marketing business.

5 Proven Strategies for Internet and Network Marketing Success

5 Proven Strategies for Internet and Network Marketing Success

There are many opportunities in network marketing to help you reach your life goals. You can work from home and enjoy a steady cash stream while setting your own hours and doing what you love most to earn an income. But if you’re like the majority of people who join a team of online network marketers, you probably aren’t sure how or where to get started with Internet and network marketing. Here are five proven strategies to get you started.

1. Start Your Own Network Marketing Website

With your own network marketing website, you can build a profitable business model for your team. Your website can be used to provide information to newcomers as well as update your team members on a regular basis. A website can be used to enhance off-line network marketing as well. For instance, you can print your Web address on your business cards, letterhead, envelopes, postcards, and in printed ads. Those interested in your proposal can visit your website for more information. Your website can contain almost unlimited information that will help convert prospects into team members.

2. Start Your Own E-zine

An e-zine is an electronic newsletter sent by email to a database of subscribers. An e-zine builds trust and establishes you as an expert. At your website, you can set up a subscription form for your e-zine. Those who sign up are obviously interested in your offer, so you can send e-mailings to them weekly and use the e-zine to get them back to your website. This is a great way to turn visitors to your site into network marketing partners.

3. Answer Questions in Forums and Discussion Groups

With forums, you cannot merely advertise your business, but you can answer questions and include a link to your email or website. Find work-from-home forums online that are related to your network marketing business or that might cater to your target audience. Observe and read the questions and answers for a while before posting to get a feel for the people and atmosphere. Then, answer those questions pertaining to your type of business in a truly helpful manner. The person asking the question might visit your website as well as any others who might read the post. It’s a great way to meet new people and market your business.

4. Create Network Marketing Excitement

Another thing you can do online is to create network marketing excitement for your team members. At your own website, you can hold contests for your team members, random giveaways, provide hosted space for your team members to create their own profiles or mini-websites, do feature bios on your team members, and more. These will motivate your network marketing team to work harder and increase their cash stream (and yours) while having fun.

5. Content Writing about the Internet and Network Marketing

One of the most powerful ways to promote your website is to add valuable content articles to your website on a regular basis. Articles should be targeted about network marketing and working from home. They should provide your target readers with helpful information. At the conclusion of each article, you can include a signature/bio that will lead the reader to your sales pages.

Add articles to your website on a regular basis and submit articles to free article directories for maximum results. Articles will help attract search engine traffic to your website without any cost to you.

There are also many other methods of Internet promotion for network marketing such as e-zine advertising, banner advertising, contextual or paid search engine ads, free traffic exchanges, and affiliate programs. Whether you are part of a global resorts travel business, a profitable reverse funnel system, or another successful business model, you’ll be amazed at the results when you combine all of the promotion methods above for the Internet and network marketing!

3 Affiliate Marketing Tools

3 Affiliate Marketing Tools

The term affiliate marketing is used to describe an advertising agreement between a website owner and a merchant. If you have researched Internet home business opportunities, you know that affiliate marketing is one of the most simple and profitable opportunities on the web. Most affiliate marketing programs cost nothing to join, which means that there is no financial risk involved for you.

For the most part, getting started is easy. There is no previous sales experience required, and as mentioned above, there is no charge to join most of these programs. Most programs provide all of the marketing materials you will ever need, including site graphics and links. You also don’t have to worry about many of the other things that come with an online retail business, such as inventory, order processing, and shipping.

However, these programs, like any work at home business, requires an organized plan of action if you want to succeed. To assist you in developing a plan, Web Business Tools has created a list of affiliate marketing tools that are essential for every work at home business.

Tool Number One Your Own Website

When it comes to affiliate marketing, your website is not only your most important tool; it is the key to your success. In addition to being user-friendly, your site should also be credible and professional looking. If you are interested in using one of these programs as an Internet home business opportunity, you will want to begin by building a website that will serve your needs. To come up with ideas, search the web and see what others are doing. Assess these other sites to determine what you like and what you don’t like. Make notes as you go and use them to develop an original and unique website that can stand out among the competition.

If you are unable to build your own website, there are many different professional web development companies who can. They may also be able to help you develop optimized content that will be relevant to your Internet home business opportunity. If you are not interested in hiring someone, there are also software programs that can be purchased which will teach you all about website building and website development.

Tool Number Two Incentives

To be successful in affiliate marketing, you must encourage people to click on links for the products and services that you are promoting. To help build a clientele, create an opt-in email list, newsletter, or e-zine. If you really want to increase the profits of your work at home business, offer incentives, such as free software, services, etc., that will encourage people to subscribe to your publications. As with any Internet home business opportunity, promotion is the difference between success and failure.

Tool Number 3 Links

Affiliate marketing success depends heavily upon the traffic that comes through your website. Your search engine ranking typically determines your traffic level, but another factor is link popularity.

To gain link popularity, you can submit your site’s link to other websites, free newsletters, etc. The more times you submit, the more chances you have to become a popular destination, which in turn, provides you with more chances to make your Internet home business opportunity a success.

Having your own work at home business can be a satisfying experience. If you want to make the dream come true, give affiliate marketing a try. By taking time to learn more about affiliate marketing programs, affiliate marketing tools, and other Internet home business opportunities, you can develop a successful work at home business.

3 Marketing Myths that are Stopping you Succeed

3 Marketing Myths that are Stopping you Succeed

These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We’ve given you some marketing tips to blast each myth and boost your sales.

Myth 1: People buy a product at the cheapest price they can find.

That is not true – if it was then companies like Rolex and would not exist – Timex would have put them out of business a long time ago. Despite the ease of research that the internet affords – buyers are generally lazy and don’t undertake full research. Even on eBay where it is far easier to check the relative prices of a product – people often buy a product at a higher price than they could. So what causes people to buy? These are called buying triggers – the most common are:

• Confidence in the seller • A high perceived value • Recommendations • Ease of purchase

Blasting Myth 1: Establish your credentials – for example we have over 20 years of business consultancy experience – so we know what works and what does not work in a business.

Find ways of enhancing the perceived value of your product or service by adding extras or clearly demonstrating the value of it’s purchase.

Ensure that you include some actual recommendations within your sales letter. Make it easy to purchase and receive your product by not introducing any barriers to purchase such as extra forms, obscure or complex payment methods.

Myth 2: Offering your customers numerous different options will boost your sales

When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating – and going to a seller who offers a clearer product. Now by this we don’t say add extras or up sells, just clearly state what is included in the product and don’t offer options that not only confuse but making your selling and processing more difficult.

The human mind works better when offered the two options “buy”, “don’t buy”.

Blasting Myth 2: Only offer one product – or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases. If you have more than one option for a product or service – then give them different names and present them each separately. For example you can call them “silver service”, “gold service”, “opal service” etc. This is what we did with our various marketing services and it works quite well.

You should always aim at a small, easily understood product or service range. You should be able to explain each of your products in one or two sentences. If you can’t do this – how do you expect your potential buyers to understand what they are buying?

Myth 3: Everybody Needs My Product or Service

Unfortunately, most people don’t believe that they do need a particular service of product. Obviously with items such as Ipods – your teenager will try and tell you they really, really, really need one, but this is peer pressure that has been built up with millions of dollars. Much of this was spent on research into what there market wanted – and they got it right!

If you believe this myth then you also believe that you can succeed without doing much marketing or selling. Unfortunately, despite what some marketers tell you – it does not happen that way. Undoubtedly there some very successful marketers around, but they will all admit that a great deal of market research, testing and reviewing of their offerings – happened before they became successful.

Building a successful business is hard work – most of it devoted to finding potential customers and then matching them with your products and services. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales – because you can bet your last dollar – that where there a lots of potential customers – there are just as many sellers.

Blasting Myth 3: • Do your homework – find out where your potential customers are, what particular needs and desires they have and what they are seeking to solve these. • Look for a narrowly defined niche market where your product or service will solve a unique need of the customers. • Design your product or service to meet these needs. • Test, Change, Test, Refine, Test and obtain customer feedback.

Unless you are one of the millionaire marketers around – you will find many myths that you follow and potentially lose money on. Hopefully the ones above have helped you.

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© Copyright 2006 Biz Guru LLC Lee Lister, writes as The Biz Guru, for a number of web sites including her own www.BizGuru.us and www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

You might like to join our: Clikks Ezine: – aimed at the small businesses – click or brick with a web site presence. We provide business strategy and internet marketing assistance and products. clikks_ezine@aweber.com

This article may be freely distributed if this resource box stays attached.

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How To Outsource Your Article Marketing Work

How To Outsource Your Article Marketing Work

Article marketing is a means to an end. This end is usually to drive increased traffic to a website, either to sell a product or increase advertising revenue. The fact remains that many people that make use of article marketing are not writers themselves, and their time can be better spent on other tasks. Because of this, it can be a good idea to outsource a lot of the work. In this article we give you some advice on finding the right people for the job.

There are two basic elements to article marketing – writing the articles themselves and then submitting them to article directories. Both or either of these can be outsourced. For the writing you will need to find a professional writer, while the submission can be taken care of manually by someone else, by a service or by article submission software.

Writing articles

Writing the articles themselves is the most time-consuming and the most difficult part of article marketing. For any article marketing campaign to be a success the articles must be of at least a reasonable quality so people will want to publish them. And remember that any articles that are submitted to directories must be unique so there will be a lot of rewriting work involved as well.

If you feel that your talents lie elsewhere, or you simply do not have the time, you will want to hire a freelancer to do the writing for you. Probably the most economical option here is to look on the many freelance websites on the internet. On these, you can post a project and freelance writers will bid on it. There are many writers out there who can do a good job for a good price, you just need to find them.

However, it is important that they can provide good quality even if it costs that little bit more. Paying pittance for poorly written articles will be a waste of your time and money. When posting a project, ask all writers for samples of their work and make sure they agree that copyright on all articles goes to you.

Also remember that these articles will be published in your name, so they need to be of good quality and factually accurate if you wish to build your reputation.

It is best to start off by offering a small amount of work, say 10 articles. From this you will be able to determine if the work is up to scratch and you can choose whether or not to continue using the writer.

Once you have chosen a writer, good communication is key. Make sure your instructions are clear in terms of the articles required, the style of writing and article length. Also, bear in mind that the writer may not have an in depth knowledge of the subject or subjects, so help them out by suggesting sources of information if you can, and answer all queries. This will help them achieve quality results and in little time they should become authoritative on the subject themselves.

Unfortunately, the major search engines can now detect duplicate content so you will need to submit a unique version of each article to each directory. If you send the same version you will only be awarded for one backlink for SEO purposes, no matter how many times the article appears on the internet. Because of this, you may also need the writer to tweak each article for you into different versions. Alternatively, you could try out some article spinning software that will change your articles for you.

Submitting articles

There are freelancers available on freelance websites who will submit articles to directories for you. However, if you are submitting to a large number of directories you are probably best off looking for a reputable service online.

In fact, many article submission services will now also make sure that a different version of an article is submitted to each directory, while others will offer you tools to help you make unique versions to avoid issues with duplicate content.

The other option for submitting to article directories is to buy software that will do it for you. However, the duplicate content issue makes these a less attractive prospect as they are best used for submitting the same article to many directories. Also, you may also have trouble if directories suspect you are using an automated system to submit articles.

Article marketing is not something you should miss out on if you want to generate more traffic on your website. If you can not take care of the ground work yourself, you should look at the possibility of delegating it.

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