You will probably gain nothing by advertising your internet business to people who do not own, or spend very little time on the internet. Marketing has come a long way with the growth of the internet and advertising has to be aimed at potential customers. While offline advertising can pick up a few extra hits from people who have never heard of your website business, the best place to advertise your online business is online.
Look at it from the point of view as your website advertising being a billboard along the side of the road. Regardless of the quality and message on your billboard if no one drives down the road, it is a waste of money to keep it in place. The whole idea behind internet marketing is to put the advertising effort on the well traveled road and to obtain internet customers that road is the digital highway. There are many proven methods to succeed at internet marketing and even more ways to fail.
For an internet business, traffic means sales. Online, it is all about the traffic and rerouting potential customers to your site should be your goal. Whether you do it through pay per click programs, affiliate marketing, search engine marketing or simply advertising online, there will need to be some effort put forth in order to drag more customers to your website. Many times a combination of all of the various options will net the best results, but if your budget is limited you will have to determine which one is right for you.
Some of the successful methods of internet marketing include your website. It may be able to capture information, such as an email address of visitors and is the equivalent of a printed brochure or catalog. Offering direct sales of merchandise is often the goal and making sure the site fully explains to visitors what they are paying for well them make a decision.
Search engine marketing is enhancing your site to make it attractive to search engines, but keep in mind search engines only help customers find you, they do not make purchases or recommendations. Your site can be found on search engines by having it optimized for search engines or through pay per click advertising. You pay for certain keywords and when someone searches for that key work and clicks on your site, you pay for it. Pay for inclusion ads are essentially the same as the yellow pages and you simply buy the space for your name to be included.
Email marketing a banner ads can also provide name recognition but with most banners, according to size, you will pay for their inclusion on a site. These work much the same as traditional print advertising. You are charged for the space, without any guarantee of receiving any return on your investment. Online promotion is also becoming popular with blogs and online newsletters, written by you with links back to your site.